WordPress integration
Installation
The easiest way to add Send2CRM to a WordPress installation is to use a code snippets plugin, for example WPCode Lite.
Add a code snippet containing the Send2CRM snippet, and any desired settings. Set it to be auto-inserted into the site-wide header for all devices, and make it active.
Personalization
One of the popular personalization plugins for WordPress is If-So Dynamic Content. One way this could be easily integrated with Send2CRM is to enable the Send2CRM Segment cookie, and use the If-So cookie condition.
This is only one example; Send2CRM is very flexible and can integrate with other website technologies with minimal effort.