Personalization

Owned by Karl Tompson
Last updated: Jul 13, 2023
1 min read

The Send2CRM client avoids interfering with your website directly, rather it provides a source of information to inform and facilitate making personalization decisions.

Several sources of information specific to personalization are maintained:

  • Segments

  • Goals

  • Identified visitor data

Personalization can be updated directly via JavaScript using the Send2CRM library. It is also automatically updated from the response data when a service sync occurs for identified visitors.

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