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Set the Maximum Visits to the number of visits that will be retrieved when the Get Latest Visits button in the Sitecore Visits related list is clicked. The maximum number of visits is 99.
Set the Site URL/IP to the address of the Sitecore site where the S4S web services are installed. The address can be a URL with resolution through public DNS or an IP address. Optionally you may also include a port number, i.e. http://8.8.8.8:8000
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