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Click on a profile to view it.

Figure:

All the fields in Sitecore Profile are reportable.

Edit profile key values

You can create profiles in Sitecore marketing center (Sitecore guide for developing profiles and pattern cards). You can edit profile key values by clicking the "Edit Values" button.
Click "Save to Sitecore" to save these values in Sitecore database and when next time the Contact/Lead visits the website; they will see the webpage content according to the values set. To achieve this FuseITLoadPreviousVisit sublayout should be assigned to that page. Click here for more details about LoadPreviousVisit.

Figure: 

 The edited details are stored in Sitecore as a visit.

Next Step

Create Custom Settings for WFFM

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