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The automation wizard is used whenever a send2crm Send2CRM Automation record is created, viewed or edited.

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Automation Name

Give the automation a descriptive name so you can find it later.

Action Type

Highlight Event: add a Session event to Highlights

Apply a Goal: add a Goal to the Visitor

Apply a FacetSegment: add a Facet Segment to the Visitor

Raise a Platform Event: trigger an event for custom handling

Tested Data Type

Form: form submissions handled by mappings

Visitor: the overall data on each visitor update

Session: an individual session/visit within a visitor update

Event: a single session event (such as page view) within a visitor update

Name Value

Facet Segment name, Goal name, or internal event name

Numeric Value

For Goals only, the numeric value to apply

Condition Matching

AND: the automation will only run if all conditions are met

OR: the automation will run if any single condition is met

Active

Only active automations will run.

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More information

  • Goals and Facets Segments applied via Form submissions are returned to the Send2CRM client rather than being saved to Salesforce immediately, which allows them to be applied for both identified and anonymous Visitors. When identified the Send2CRM client will in turn send the values to Salesforce as part of the normal Visitor sync.

  • Platform Events are a flexible option for custom actions and retrieving custom data passed through session events from the Send2CRM client. See Automation Events for more details.