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Create a Goal from UTM parameters

Create an Automation that tests Events, and configure it to apply the desired Goal (or other action - perhaps you just want to Highlight the change).

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Add two conditions:

  1. Event type: “UTM”. This matches the events that Send2CRM creates automatically when UTM parameters are enabled. The event is generated each time any parameter changes.

  2. Event raw data: match any of the five standard parameter names, i.e.:

    • utm_campaign

    • utm_content

    • utm_medium

    • utm_source

    • utm_term

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