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Introduction
S4S EXM pushes Sitecore email engagement analytics and response information to Salesforce. The module requires packages to be installed in Sitecore and Salesforce.
Sending the email response behavior to Salesforce works as follows:
- The push to Salesforce action is triggered by a Sitecore Scheduled Task. This can be configured to fire as often as required based on the:
- needs of users for timely data.
- number of available API calls (imposed by Salesforce).
- length of time taken to update Salesforce (volume of data).
- times when the website is processing lower traffic volumes.
- The Sitecore xDB interactions associated with emails are pushed to the "Sitecore Email Campaign Messages" related list in Salesforce lead and/or contact records.
- The Sitecore xDB interactions related to clickthroughs are pushed to the "Sitecore Analytics" related lists in Salesforce lead and/or contact records. Visibility of clickthrough behavior requires the S4S Analytics (Optional) package to be installed in Salesforce.
Related Lists in Salesforce
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If you have installed the optional S4S Analytics package in Salesforce, the following related list will be visible in the lead or contact record, or both. The Sitecore Campaign column will show the name of the Sitecore campaign that caused the recipient to visit the website. If missing, the visitor arrived by other means. In the example below, on visit 20, the lead (or contact) reached the website by clicking on a link in an email that was sent via the Houston Symposium XX campaign. The column, therefore, shows any click-throughs or First Click Email Links as seen in the image above.
Usage
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IMPORTANT: S4S EXM picks up Sitecore EXM interactions which related to following types of Sitecore contacts;
- Sitecore contacts which imported from S4SLB
- Sitecore contacts that have a Salesforce entity id and Salesforce org Id in the S4SInfo facet.
- Sitecore contacts where the email address matches the Salesforce entities (Contact or Lead) email address.
After sending a Sitecore EXM email campaign, there are three ways you can push EXM analytics to Salesforce using S4S EXM.
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Use the following version of the S4S EXM package - S4S EXM-1.3
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Use the following version or above of the S4S EXM package - S4S EXM-1.930.20241.4
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