After installation of the package the Salesforce interface should be changed to expose the new Sitecore Analytics functionality.
Navigate to a Contact/Lead page and Edit the page layout by clicking the gear icon and selecting Edit Object
.
Select Page Layouts and the layout to edit.
Add a new section called Sitecore Analytics to the bottom of the Contact/Lead page.
Make the custom fields in the package visible in the new Sitecore Analytics section.