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When Visitor data is pushed from the S4S Cloud Send2CRM client, this automatically populates a number of Visitor-related objects in Salesforce.

Visitor

The S4S Cloud Visitor object is the master record for each unique identified Visitor. It stores:

  • Date/time first and last seen

  • Total session count, durations, and Goal values

  • A lookup to the relevant form target object(s)

All S4S Cloud analytics data can be related back to the Visitor object.

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Segments

A unique list of Facets Segments applied to the Visitor.

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Goals

The total value for each Goal the Visitor triggered.

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Stores the summary of a single visit. S4S Cloud collects the The following general information is collected for each Session where possible:

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Session Events are not stored in Salesforce as individual records (star), as this could be a vast amount of information. S4S Cloud Summaries are automatically summarizes created into the Visitor and Session Stats objects. You may also set Goal and/or Facet automation to process any Event values.

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All Visitor objects retain data indefinitely. The summary values in these objects still include Session data that has been deleted; it may even include Sessions that were never pushed to Salesforce if the Visitor accrued data for a long period before becoming identified.

Info

(star) If the Store Event Data setting is enabled, events are saved as JSON against the Session. We recommend against disabling Session deletion if this is enabled.