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  • Identify visitors who have sales potential, but avoid aggressively identifying those who do not. Visitors without potential pollute Salesforce records and generate unnecessary requests.

  • The Send2CRM client offers various ways to record and calculate visitor intent purely on the client side which can help funnel only the useful leads into Salesforce.

  • Goals, Facets Segments and general data still allow Personalization to occur on the client side for anonymous visitors.

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